Author, No Roads Lead to Rome and The Expat’s Pajamas: Barcelona
Instructor: Every Trick in the Book to Optimize your Presence on Amazon
This is the greatest time ever to be an author.
I
played guitar in garage bands back when I was an awkward teen hiding
under a mountain of hair and amplifiers. In those post-Motown,
pre-Madonna dark ages, the notion of recording a demo tape or cutting an
album was the smoky stuff of fantasy. Even if you were able produce a
demo, you had to be of royal birth to get it listened to by anyone of
influence.
Now,
of course, any talented kid with a smart phone can record a tune. A
singer/songwriter with 1000 fans can make a living. More “next big
things” come from YouTube than from the traditional talent factories.
The artists have taken over the asylum.
Writing
and publishing have followed a similar path. Writers, like indie rock
bands, have access to sophisticated publishing, printing, distribution,
and marketing channels. We can print, tweet, blog, Kindle, Nook, and
Facebook. The tools at our disposal are truly groundbreaking.
The
potential to be heard and read is greater than ever. A productive
writer with 10,000 readers and an expanding back catalogue can bang out a
modest living.
As
a kid, I woke each morning to the staccato rant of my father’s Royal
typewriter as he banged out novels and tore through sheets of
eraser-worn onion skin paper. Long before word processors, my father
struggled like Sisyphus to push his paragraphs up Rewrite Mountain and
send his queries into the void. Then he waited months for rejection
letters from agents, magazines, and book publishers. Hope, faith, and
the occasional nibble kept him typing.
Writers
now have more pathways to reach people and earn money than ever before.
In writing as in music the industry has turned upside down. The tools
have become cheap and the means of distribution democratized.
What
hasn’t changed is the need for talent and good marketing. But the
balance has tipped in our favor and that’s a nice place to be.